Hi, I’m Mauro, specialized in SEO, content and AI for fintech and digital platforms.
Writing has always been my greatest vocation, but working with the complexity of digital products has become my profession. After years exploring SEO, content and digital marketing, I realized that my real goal is not just doing good SEO, but helping products and teams grow in a strategic and sustainable way, especially in complex industries such as fintech, proptech, edtech, etc.
Ah yes, before getting into the technical part let me introduce myself properly: I’m 38 years old and I was born in Taranto. I now live in Madrid after spending many years in Rome: there I studied and in 2013 I graduated from La Sapienza University in Literature and Philosophy, specializing in Publishing and Writing (Journalism), with a thesis on the cultural policy of Il Fatto Quotidiano.
What were we saying? Right — writing. I’ve been lucky and stubborn enough to always pursue what I enjoy, and that’s where everything started. I went on Erasmus, worked in large international companies and have been a TV Editor, Blogger, Web Writer, Copywriter, Community Manager, Social Media Manager, Product Manager, Project Manager, SEO Manager, Content Manager… basically a bit of everything: on my own, in small and large companies, in agencies — I’ve tried almost everything.
Many people have asked me — and still do — why I started working in the digital world after a classical degree in literature. The truth is that everything started almost as a game, precisely thanks to writing and the desire to share my thoughts. In 2012, during my Erasmus in Madrid, I decided, following the advice of some people, to create my first blog Un pugliese a Madrid, just to have some fun and make others laugh.
Little by little I discovered that people enjoyed my posts, shared them and others read them with interest. I then became curious about how people reached my articles through Google queries, which posts were the most appreciated and which pages people would leave immediately after landing on them.
That’s when I started exploring the basic concepts of SEO and web content: I analyzed CTR, thought about how to reduce bounce rate, optimized meta tags… And funnily enough, while trying to improve my posts for readers, I realized I genuinely enjoyed doing it. That’s when I decided to turn it into a profession, exploring all marketing channels to understand how to reach increasingly larger audience niches.
All this led me to many professional experiences with companies across different digital industries. If you want to know more, take a look at my portfolio!
Want to know something about me for free? Well, I love music and among other things I sing and play the guitar, even if only in my spare time. I read a lot and I’m a cinema enthusiast. I love opera, theatre and everything that is art and a vehicle for emotions. I believe there are only three good ways to spend money: concerts, sports and travel (in alphabetical order — the preference depends on the moment).
I currently live in Madrid and have been here for more than ten years, managing and working with international teams while focusing on strategies that combine SEO, content and modern AI tools.
Would you like to work together on fintech, AI or product growth projects? Use the dedicated form and send me a message — I’ll be happy to talk!