Curriculum Vitae

  • 10+ years in digital
  • SEO & Content Lead
  • Multiple teams led
  • International projects in 100+ countries
  • 5 languages spoken

My journey in digital started with writing. I began as a TV writer and journalist, working with editorial content and online communication. Over time, I moved 100% into digital, turning this passion into a profession that combines strategy, data analysis, and organic growth.

Today I work as SEO & Content Lead, helping digital products and platforms grow through content strategies, SEO optimization, and scalable editorial ecosystems.

Throughout my career, I have worked in Italy and Spain in international contexts, leading cross-functional teams and collaborating with developers, product managers, and marketers to turn content and data into tangible business results.

Professional Experience

I work on SEO and content strategies for EMEA projects, covering all European markets.

  • Develop SEO strategies for organic growth
  • Web content optimization
  • Collaboration with product and development teams
  • Data analysis and performance tracking

I led international SEO and content strategy for a global fintech, creating and coordinating a cross-functional team.

  • Defined global SEO & content strategy
  • Created and managed a team of SEO, Content Specialists & copywriters in 7 languages
  • Collaborated with developers, product managers, BAs, and marketing teams
  • Holistic SEO management

Worked on one of Europe’s top proptechs, improving organic visibility of the product.

  • SEO management for international real estate marketplace
  • Landing page and content architecture optimization
  • Collaboration with tech, product, and content teams
  • Development of multilingual organic growth strategies

Built a team of SEO, Content & PR specialists and worked on strategies for a leading European energy comparator.

  • Created SEO, content & PR team from scratch
  • Optimized company portals for the Italian market
  • Collaborated with product and developers to improve architecture, UX, and performance
  • Developed programmatic SEO and content strategies

Managed digital communication for international brands.

  • Managed and monitored Facebook pages for brands (Energizer, Hawaiian Tropic, Wilkinson)
  • Defined communication strategies and engagement goals
  • Content management & digital content production
  • Coordination with internal teams for digital campaigns & promotions

Worked on organic growth for job portals, developing scalable SEO and content strategies for Italy and South Africa.

  • Defined SEO strategies for job portals
  • Managed SEO-driven editorial plans
  • Launched South African portal from scratch
  • Keyword analysis and organic traffic growth

Worked on TV programs for La Gazzetta dello Sport channel, collaborating with journalist Paolo Condò.

  • Bomber
  • Condò Confidential 1
  • Condò Confidential 2
  • Calciatori a confronto

Internship covering all 3 National Geographic Italy channels and assisting History Channel scheduling.

  • Competitive analysis reports (daily, weekly, monthly)
  • Support scheduling and content planning
  • Assisted editorial choices and synopses writing
  • Coordinated with on-air, research, marketing teams

Started in editorial and journalism, writing for various digital and editorial projects, working on storytelling and online communication.
This experience became the foundation for my career evolution: from writing to strategy, from content to organic growth. More portfolio details available.

Main Skills

  • SEO Strategy
  • Organic Growth
  • Content Strategy
  • Editorial Planning
  • Technical SEO
  • International SEO
  • AI Search, GEO & AEO
  • Product roadmap
  • Data analysis & Performance tracking
  • Content marketing
  • Programmatic content
  • Team leadership
  • Project management

Languages

  • Italian – native
  • Spanish – bilingual
  • English – professional
  • French – basic
  • Lithuanian – basic

Education

Master, Digital Document Conversion Manager with 87/100 (2014)

  • Master's degree with 110/110 cum laude in Publishing and Writing (2011-2013)
  • Bachelor's degree with 110/110 in Literature, Music, and Performing Arts (2007-2011)

Erasmus program at Complutense University in 2012.

During studies, focused on communication, journalism, and media analysis, laying the theoretical foundation later applied to digital.
Also graduated as technical surveyor, providing a solid knowledge of HTML and fundamental code used today.

Today

I focus on organic growth and SEO strategies in an increasingly AI-driven digital landscape.
My goal is to build scalable strategies that combine content, data, and technology to create real value for digital products and teams.

For more information, my full CV is available on my LinkedIn page.