If you’ve made it this far, you’re probably interested in finding out what I can do for you. First of all, let me introduce myself: I’m Mauro and I’ve been working in the digital world for more than 10 years.
Nice to meet you!
SEO Manager: why I do SEO
SEO was my first professional love, the kind you never forget. And no, it has never been just about keywords or page load speed, but rather a slightly more complicated relationship (yet incredibly satisfying). For me, SEO is technique and structure, logic and analysis (a lot of it), indexing and optimization, as well as a thousand daily battles with search engines (and with LLMs, for some time now).
Over the years I have managed numerous international projects, coordinating cross-functional teams and collaborating with top-level companies and professionals. I have built strategies for highly competitive markets, working across more than 100 markets worldwide and on websites in many different languages. I’ve worked in very diverse industries: sports, utilities, edtech, proptech, fintech, as well as developing several personal projects.
In all these situations I have tried to evangelize colleagues and teams toward a holistic approach to SEO, placing the best practices of this field at the center of product roadmaps and, above all, in developers’ minds. Because to me SEO is not an isolated discipline, but the essential starting point for building stable and sustainable growth over time. It is a strategic lever in the positioning and development of a brand.
Because you may have the best product in the world. But if people can’t find you, it doesn’t matter.
Content Manager: content to build, not to fill
Content is king, as someone once said. A fitting phrase, and more central than ever in my journey as well. I have a degree in literature and I’ve been writing for as long as I can remember: poems, articles, song lyrics, posts, synopses and much more. For this very reason, writing has never been about simply filling empty space for me, but about strategic production — now more than ever essential in the digital world.
Writing for the web does not mean producing texts just for the sake of having them, or to signal to Google that a website is alive. It means designing a content ecosystem that answers real questions, intercepts concrete needs, and guides the user along a journey that goes from discovering a product to purchasing it. The famous TOFU, MOFU and BOFU must integrate into an editorial strategy designed for every stage of the user journey.
I consider myself very fortunate to have developed content aimed at organic and brand positioning, reputation, and product growth. Both in the Italian market and in international contexts, I have always seen content as a way to truly communicate: not to create volume, but to generate impact. Content is strategic in the positioning of a product and cannot be reduced to a messy pile of posts published on a blog or on social media without any direction.
And yes, I admit it: I’m still quite strict about grammar, apostrophes and verb forms. Because that too is quality content.
SEO, Product & AI
In recent years I have increasingly integrated SEO and content within a broader product vision, always oriented toward growth. In every field I have worked in, I have noticed that positioning is not just marketing — it is strategy. In an era like this one, made even more complex by the massive and continuous progress of LLMs (Large Language Models), it’s impossible not to adapt your work to the times we live in.
For this reason I use artificial intelligence tools on a daily basis, both in my work and in my personal life. I consider them excellent allies not only for all those classic boring, repetitive tasks we simply don’t enjoy, but also as powerful process optimization tools. From an SEO perspective, I believe they have greatly helped with analysis at all levels, even very advanced ones.
From a content creation perspective, they honestly make my life easier in terms of scalability, especially when dealing with websites or e-commerce platforms with thousands of landing pages or product pages. The human side certainly cannot be replaced, but being able to ask AI for a quick analysis of an entire category or to detect semantic inconsistencies in the era of chunks… well, that’s not bad at all.
For all these reasons, I believe AI does not replace SEO strategy. It makes it more powerful.
Digital strategy: let’s do it methodically
I have cross-functional skills that allow me to start from scratch or reorganize what already exists. Yes, creating a website today is easy. The difficult part is getting found by the right people, at the right time, with the right message. SEO remains a solid foundation. But it truly works only when it walks hand in hand with product, content and strategic vision.
Languages and international context
I have been living in Madrid for many years, I am a native Italian speaker, I live with Spanish and work with English. I also get by in French and Lithuanian and I move naturally (and happily) in international environments. If your project has a multi-market dimension, even better!
Do you want to build something that grows over time and not just in the short term?
Take a look at my collaboration portfolio or my curriculum vitae and… let’s talk about it!