Over the past
10+ years in digital, I have contributed to the development of multilingual projects (and more) operating in
over 100 countries, collaborating with product, development, marketing, and content teams to build scalable and sustainable growth systems.
My work focuses on the integration of:
- SEO;
- Cross-channel editorial content strategies;
- Product thinking;
- Data analysis;
- AI Search and new search models.
This page gathers some of the projects and companies I have collaborated with throughout my
career.
SEO & Content for Fintech
I have years of
experience in fintech, working for two major multinational money transfer companies.
Here are some success cases.
Ria Money Transfer
Ria is one of the leading global players in the
money transfer sector, with
millions of customers and a solid international presence. In this role, I worked on SEO and content strategies for EMEA projects, contributing to the development of organic visibility across European markets.
From a digital perspective, I helped
open new markets such as Greece, Czech Republic, and Romania, managing content for both native and English-language websites and collaborating with other stakeholders to improve online presence.
I also contributed to
successful corporate blog strategies, personally writing a highly successful post as part of instant marketing: https://www.riamoneytransfer.com/en/blog/how-much-is-45-6-billion-won-in-your-currency/, in English and translated into French and Spanish.
My work focuses on the
integration of content, product, revenue, and SEO in a complex and highly competitive fintech environment.
Small World Financial Services
I worked for three and a half years at Small World, a global fintech operating in
over 180 countries in the money transfer sector. In this role, I created and led the
international SEO and content strategy. I developed a content strategy for all website channels, from the blog to optimizing the most transactional landing pages.
I also built from scratch a team with
two dedicated resources for SEO and content across all seven site languages, working closely with managers and sales teams in each country. With their contribution and the support of a creative agency, we implemented a
7-language editorial plan updating over 200 TOFU, MOFU, and BOFU contents, while also optimizing the creation of landing pages for seasonal campaigns and lead acquisition.
Moreover, we achieved Google-compliance for all Core Web Vitals,
significantly reducing LCP and CLS by optimizing images and visual content, especially in complex modules (calculator, exchange rate).
SEO & Content for Proptech
Some incredible experiences I’ve had are in the proptech sector.
Spotahome
Based in Madrid, Spotahome is
one of the leading European proptech companies with an international platform dedicated to medium- and long-term rentals. During my time, I contributed to the organic visibility of the marketplace, working on international SEO strategies and product page optimization.
Some examples:
- Hyper-local landing pages. Creation and optimization of >10K landing pages for city / property type / area. Example: https://www.spotahome.com/it/affitto/roma/piazza-bologna-appartamenti
- Launching in new markets. I contributed to Spotahome’s expansion from 9 cities to its current European coverage.
- Original studies for PR activities. Although I didn’t personally conduct studies like https://www.spotahome.com/cities-digital-nomads-world, I assisted in post-publication SEO optimization.
Other SEO Experiences
I have worked for other companies from an SEO and content perspective.
Selectra
Selectra is
one of the leading European comparators in the energy and utilities sectors. During my experience, I built from scratch a 6/7-member team dedicated to SEO, content, and PR for the Italian market, contributing to the portal’s organic visibility.
I contributed to the company’s expansion in Italy, developing SEO strategies to optimize portal presence for the most important sector keywords.
I also worked on programmatic SEO & programmatic Content projects that allowed hyperlocal content optimization, such as https://luce-gas.it/enel/puglia/taranto.
Jobatus
Jobatus is an international portal dedicated to the job market. During my experience, I worked on the platform’s organic growth, contributing to SEO strategies for the Spanish market and launching the portal in Italy and South Africa.
Over the years, I have acquired several
skills and used many
tools thanks to numerous collaborations and companies I have worked with. Here are some of them, in no particular order.
Social Media & Digital Communication
One of my great loves has been social media. Here’s a selection of brands I’ve collaborated with.
Energizer
Support for the
launch of Energizer Ecoadvanced batteries in Italy with a dedicated Facebook channel, monthly content, paid ads, PR support, and a dedicated video campaign on YouTube https://www.youtube.com/watch?v=eceRH3tTmK4
Hawaiian Tropic
Execution of a
summer campaign in Italy and Spain with influencer marketing on Instagram and campaign website launch. https://yondbee.com/project/hawaiian-tropic-social-media/
Wilkinson
Support for the launch of Hydro in Italy with a dedicated social channel, editorial line, and a dedicated video campaign.
Copywriter & Web Writer
I have written for broadcast as well as online, worked as a
TV writer and a
web writer, producing blog and media texts, for temporary projects and established sites.
Here are some of the names I have written for: